ATI Auto Business is the only YouTube channel in automotive where everyone gets the chance to learn and share. From franchise dealer tech to car pullers at the auction, from executives at the OEM to drivers at the port - ATI is where automotive businesses not only do business but where newcomers feel comfortable enough to ask the most basic questions.

These are comments from real people who have tuned in to watch ATI Auto Business videos on YouTube - where we focus on retail, wholesale, logistics, and tech - and where we create weekly live YouTube content to inform and educate the next generation of automotive business professionals.

When this channel was launched in 2017, we started with our roots in transportation and logistics. But over the years, as various service verticals and technologies related to dealers, auctions, repossession, and remarketing have grown to cross-pollenate, we, too, have expanded our education into all sectors of the automotive business.

And while the automotive industry contains more than enough online shows, podcasts, and webinars, we're not here to sell you on the truth. Things are what they are, so that's what we focus on. Interviews, panels, what people are actually talking about, the fundamentals of what they are saying, and the words they are actually using. Scripted corporate content and Kool-Aid culture echo chambers have become far too common. Almost to the point where we accept it as something we need to be a part of. But do we really?

On ATI, we report the news - not overly favorable coverage. And we talk to a lot of business professionals. Both in front of the camera and behind, including people from all walks of life. Plus, we try to add in some of the secret sauce we learn from time to time. So if that interests you, you will love it here.

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